Thought leadership
Performance report
Compiled from database.csv. Fill it from your LinkedIn, Instagram and website exports; everything here recomputes on the next build.
Overall
115,556
Total reach
22 items measured
8,972
Total engagement
7.76%
Engagement rate
engagement ÷ reach
232
Opt-ins
lead captures
Which month performed best
Best reach: 2026-06 (78,292) · Most opt-ins: 2026-06 (149)
| Month | Reach | LI impressions | IG reach | Engagement | Opt-ins | Eng. rate |
|---|---|---|---|---|---|---|
| 2026-08 | 37,264 | 22,378 | 14,886 | 2,962 | 83 | 7.95% |
| 2026-06 (archived) | 78,292 | 45,028 | 33,264 | 6,010 | 149 | 7.68% |
Which posts performed best
Top reach: Newsletter (2026-06) (11,020) · Most opt-ins: Article 3 (2026-06) (37)
Ranked by total engagement.
| Item | Month | Type | Reach | Engagement | Opt-ins | Eng. rate |
|---|---|---|---|---|---|---|
| Newsletter | 2026-08 | Newsletter | 10,284 | 868 | 14 | 8.44% |
| Newsletter | 2026-06 | Newsletter | 11,020 | 867 | 20 | 7.87% |
| Article 2 | 2026-08 | Article | 7,598 | 628 | 12 | 8.27% |
| Article 4 | 2026-06 | Article | 7,112 | 564 | 7 | 7.93% |
| Article 2 | 2026-06 | Article | 6,346 | 513 | 12 | 8.08% |
| Article 4 | 2026-08 | Article | 7,246 | 507 | 8 | 7.00% |
| Article 3 | 2026-08 | Article | 5,821 | 485 | 16 | 8.33% |
| Article 1 | 2026-08 | Article | 6,315 | 474 | 33 | 7.51% |
| Article 1 | 2026-06 | Article | 6,040 | 423 | 34 | 7.00% |
| Article 3 | 2026-06 | Article | 5,545 | 404 | 37 | 7.29% |
| Post 4 | 2026-06 | Post | 4,057 | 354 | 4 | 8.73% |
| Post 8 | 2026-06 | Post | 4,297 | 333 | 4 | 7.75% |
Which format works
Totals per content type, so you can see where the reach and the leads come from.
| Type | Items | Reach | Engagement | Opt-ins | Eng. rate |
|---|---|---|---|---|---|
| Newsletter | 2 | 21,304 | 1,735 | 34 | 8.14% |
| Article | 8 | 52,023 | 3,998 | 159 | 7.69% |
| Post | 8 | 30,426 | 2,346 | 24 | 7.71% |
| Short-Article | 4 | 11,803 | 893 | 15 | 7.57% |
All measured items
| Month | Item | Reach | LI impr. | IG reach | Engagement | Opt-ins | Eng. rate |
|---|---|---|---|---|---|---|---|
| 2026-08 | Newsletter | 10,284 | 5,600 | 4,684 | 868 | 14 | 8.44% |
| 2026-08 | Article 1 | 6,315 | 3,707 | 2,608 | 474 | 33 | 7.51% |
| 2026-08 | Article 2 | 7,598 | 4,632 | 2,966 | 628 | 12 | 8.27% |
| 2026-08 | Article 3 | 5,821 | 3,757 | 2,064 | 485 | 16 | 8.33% |
| 2026-08 | Article 4 | 7,246 | 4,682 | 2,564 | 507 | 8 | 7.00% |
| 2026-06 | Newsletter | 11,020 | 6,351 | 4,669 | 867 | 20 | 7.87% |
| 2026-06 | Article 1 | 6,040 | 3,085 | 2,955 | 423 | 34 | 7.00% |
| 2026-06 | Article 2 | 6,346 | 4,010 | 2,336 | 513 | 12 | 8.08% |
| 2026-06 | Article 3 | 5,545 | 3,135 | 2,410 | 404 | 37 | 7.29% |
| 2026-06 | Article 4 | 7,112 | 4,060 | 3,052 | 564 | 7 | 7.93% |
| 2026-06 | Post 1 | 3,514 | 1,819 | 1,695 | 265 | 2 | 7.54% |
| 2026-06 | Post 2 | 4,262 | 2,359 | 1,903 | 302 | 5 | 7.09% |
| 2026-06 | Post 3 | 3,225 | 1,848 | 1,377 | 283 | 1 | 8.78% |
| 2026-06 | Post 4 | 4,057 | 2,388 | 1,669 | 354 | 4 | 8.73% |
| 2026-06 | Post 5 | 3,754 | 1,877 | 1,877 | 243 | 5 | 6.47% |
| 2026-06 | Post 6 | 3,768 | 2,417 | 1,351 | 258 | 3 | 6.85% |
| 2026-06 | Post 7 | 3,549 | 1,906 | 1,643 | 308 | 0 | 8.68% |
| 2026-06 | Post 8 | 4,297 | 2,446 | 1,851 | 333 | 4 | 7.75% |
| 2026-06 | Short-Article 1 | 3,040 | 1,615 | 1,425 | 233 | 1 | 7.66% |
| 2026-06 | Short-Article 2 | 3,050 | 2,026 | 1,024 | 248 | 4 | 8.13% |
| 2026-06 | Short-Article 3 | 2,571 | 1,637 | 934 | 180 | 3 | 7.00% |
| 2026-06 | Short-Article 4 | 3,142 | 2,049 | 1,093 | 232 | 7 | 7.38% |