Sources: 2026-08 / week-3

Claim ledger for "Your Transformation Did Not Fail. It Reverted."

Claim (as written)	Source	Link	Status
Sustained stress shifts behavioural control away from deliberate, goal-directed action toward habitual routine, with measurable reorganization of the arbitrating brain circuits.	Dias-Ferreira et al., "Chronic Stress Causes Frontostriatal Reorganization and Affects Decision-Making," Science 325(5940), 2009, 621-625	https://www.science.org/doi/10.1126/science.1171203	`verified`
Organizations store and retrieve the patterns of their past responses in routines, norms and unwritten rules (organizational memory); culture read as collective memory.	Walsh & Ungson, "Organizational Memory," Academy of Management Review 16(1), 1991, 57-91	https://journals.aom.org/doi/10.5465/amr.1991.4278992	`verified`
The container / contents distinction and capacity as a developable baseline, extended to the collective (organizational) level; capacity can be read before the commitment.	Vanaya NeuroTech, Partner Certification Module 01, Neurometric Essentials v1.0, sections 2.1-2.2 (organizational brain capacity index)	Internal document	`internal`

Handling notes

The stress-to-habit study is an animal model. Dias-Ferreira et al. used rats under chronic stress. It is cited for the mechanism (load shifts control from goal-directed to habitual systems), which is well supported and consistent with human work on the same circuits. The article phrases it as a mechanism, not as a human field result. A human follow-up exists (Soares et al., "Stress-induced changes in human decision-making are reversible," Translational Psychiatry, 2012) and could be added if Dr. Lyra wants a human citation; its reversibility finding also supports the developability point.
No durability figure used. Change-management failure rates (the "70 percent" genre) are consultancy-sourced and of shaky provenance, and per the sourcing rule we do not cite rival consultancies regardless. No academic durability figure of comparable clarity was found, so the reversion pattern is carried qualitatively by the mechanism plus reader recall, as agreed.
Collective capacity is asserted from the module (organizational brain capacity index) and framed as the collective analogue of the individual argument. internal.

Reused from earlier weeks

Container / contents and "capacity is a baseline, not a verdict" were established in week 1 and developed in week 2; week 3 carries them to the collective and to time, and does not re-argue week 1's saturation or week 2's individual ceiling.
The stress-to-habit mechanism is distinct from week 1 (cognitive load) and week 2 (fluid vs crystallized), keeping the three weeks from blurring.

Sourcing rule applied

Rival consultancies (McKinsey, Deloitte, BCG, Bain, Gartner) are off-limits as sources. This removed the usual change-failure statistics from consideration and sent the durability point to a mechanism-and-recall treatment instead. Recorded so the choice is legible at review.